The Have-To-Have Pieces You Need In Your Wardrobe NOW

Have To Have Samio

It’s official – we’ve got a girl crush on uber-cool fashion and lifestyle blogger, Samio Renalda. Hailing from Manchester, Samio is a fashion aficionado after our own heart, believing in quality over quantity and the power of mixing and matching her fave pieces. So we jumped at the chance to have her style up an edit of this season’s must-have pieces. If you covet these items as much as she does, you better be quick before they sell out!



There’s nothing we love more than a fashion multi-tasker (except cake, obvs), and this printed number ticks all the boxes for day-to-night style.

Samio agrees, saying: “I love the cut and fit of this poppy dress – it’s versatile enough to wear with heels for a special occasion, or you can dress it down with trainers and a denim jacket for day-to-day.”



No longer the sartorial territory of B*Witched – double denim is the look to be seen in this summer. Our ultimate #GirlCrush and Oasis-lover Holly Willoughby has already championed the look, and Samio is following suit (or blouse!) with our denim frill-seeker.

Our Senior Brand Stylist, Hannah Eichler says: “Whether you pair it with your favourite jeans for a laid-back look, or pop under a preppy pinafore dress, our frill blouse will become your most-loved layering piece. Double denim not for you? Tuck into a skirt or tailored culottes.” Flawless frills – ce la vie!



We don’t know if you’ve heard, but fashion land has gone dotty this season! Doing our very best impression of Julia Roberts in Pretty Woman, you’re guaranteed to turn heads in this polka midi, and it’ll look just as great with heels for an event as it will with trainers by day.

Hannah explains: “This dress may as well be awarded an OBE for services to flattering figures! The V neck will compliment busts, whilst the nipped-in waist will create an hourglass figure Kim Kardashian would be jealous of!”



It’s been nominated for a BAFTA for the most stylish solo performance (well, in our eyes anyway) and now our budding blooms jumpsuit is coming to a wardrobe near you.

Samio tells us: “I’m a big fan of jumpsuits and prints so, naturally, I was drawn to this one – I’d glam mine up with heels, but the jersey fabric means it can be worn with flats, too.”



Scoring a whopping three trends in one – petal prints, ruffles and bardot shoulders – florals really are groundbreaking this summer! Style it like Samio with a denim jacket, or take it into night-time territory with colour pop accessories.

Hannah says: “Apart from the fact this dress is the ultimate trend-ticker, it’s super hero skill is its crease-free fabric, which makes it perfect for both holiday packing and all day soirees alike.”



Nothing says summer like a floral top (OK, and Pimms. And ice-cream. And an inflatable unicorn…) and we love the frill trims and breezy cotton fabric of this cute cami. It even comes in a dress version – we’ll take both, please!

Samio says: “This floral cami is perfect for giving a feminine feel to my favourite Sophie carpenter jeans – I’ll finish the look with colourful block heels.”



Like the fashion equivalent of Paula Radcliffe, our floral frill skirt is guaranteed to go the distance. The monochrome styling makes it a look that’ll never date, and at just £35, the cost per wear is basically free – don’t you just love fashion maths?

Hannah says: “The best thing about this skirt is its versatility – wear now with a logo tee or sexy bardot and sandals, and come autumn, team with a polo neck, tights and boots.”

Race you to the checkout?

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9 Times Holly Willoughby Wore Oasis & Looked Amazing

Holly Willoughby Wearing Oasis Lilac Ditsy Dress

Here at Oasis, we refer to a little something called, The Holly Willoughby Effect. That’s because whenever the ITV This Morning presenter wears Oasis – and kindly shares those dreamy outfits with her fans on Instagram – whatever she’s wearing sells out almost instantly.

Her posts get more love than all of the Love Island contestants put together (and yes, we might be a bit biased, but everything she wears is 100% our type on paper). From floral pencil skirts and statement skater dresses to pretty, print midis, here’s 9 times the Queen of Oasis sent the heart button into overdrive…

Holly Willoughby wearing floral midi dress

Image credit: @hollywilloughby

We didn’t think our best-selling floral midi dress from our collection with the Fitzwilliam Museum could get anymore sartorial love, but a quick twirl on Holly’s Instagram was all it took, and instantly it stole everyone’s (Insta) hearts, racking up a whopping 152k likes.

Holly Willoughby wearing Oasis Chambray Top

Image credit: @hollywilloughby

Proof that wearing double denim doesn’t have to mean looking like Britney and Justin circa 2007. Holly teamed our gorgeous, prairie-inspired chambray frill top with a classic denim skirt, and the results? It’s a look!

Holly Willoughby Wearing Oasis Lilac Ditsy Dress

Image credit: @hollywilloughby

Purveyors of pigment, Pantone, called it when they made Ultra Violet the colour of the year for 2018. But it was Holly who made it official when she wore our spring statement dress in lovely lilac, and shared it on the ‘gram. You guessed it: instant sell-out.

Holly Willoughby Wearing Oasis Floral Halter Bardot

Image credit: @hollywilloughby

We couldn’t write a blog post about Holly’s love affair with Oasis and not feature the dress of summer 2017. When she shared our halter neck, bardot floral midi, the post clocked up 97K likes, and sure enough, it sold old out before you could say ‘add to basket’.

Holly Willoughby Wearing Oasis Yellow Floral Pencil Skirt

Image credit: @hollywilloughby

What do you do when life gives you lemons? Well, if you’re Beyoncé, you squeeze them into a record-breaking visual album. But if you’re Holly, you team the citrus shade with a seriously stunning floral pencil skirt and wait for the Insta likes to roll in.

Holly Willoughby Wearing Oasis Pink Short Sleeve Knit

Image credit: @hollywilloughby

Who says knits are just for winter? Take it from Holly: a short sleeve, fine knit in a dusky pink teamed with a pastel midi skirt is the perfect way to transform your woollens from winter-warmed to spring-fresh.

Holly Willoughby Wearing Oasis Leopard Print Blouse

Image credit: @hollywilloughby

Proving she’s one to walk on the wild side (and not just when she’s partying with Phillip Schofield after the National Television Awards) – Holly rocked our leopard print blouse with a sleek, leather pencil skirt and a pair of killer heels. We. Love.

Holly Willoughby Wears Oasis Orange Skater Dress

Image credit: @hollywilloughby

Holly took citrus brights straight into autumn when she wore our frilling skater dress with tights and ankle boots. Orange you glad she did? (See what we did there? Sorry.)

Holly Willoughby Wearing Oasis Leather Shift Dress

Image credit: @hollywilloughby

Lesson in layering #1: a cream polo neck teamed with a black leather shift dress gets an A+ in the style grades. When Holly shared this look last autumn, she racked up an impressive 96k likes and, once again, the outfit sold out within the hour. *Files under autumn/winter 2018 style inspiration*.

Shop Holly’s Style

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The Oasis Guide To Bristol by Sarah Lewis


Bristol and I share a whole lot of history. I spent my late teens and twenties studying at the university, and even though I now live further afield in the Cotswolds, I still commute there daily. It’s where I met my husband too!

Even without that connection, it’s easy to see why Bristol was recently voted the best place to live in the UK; it offers all the best bits of a big city but feels far more like a collection of vibrant and diverse small towns and villages; thriving communities rich in culture and steeped in history.

Read more

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Sunday Girl Works Laidback Weekend Style in Broderie


This week, we’re looking forward to the long weekend and our extra day off, so we kick back with our Sunday Girl, radio presenter and blogger, Emma Jo Real-Davies. We got to chatting about how to work broderie into your new-season wardrobe and nailing laidback weekend styling.

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Sunday Girl Makes A Statement In New-Season Stripes


This week, Sunday Girl welcomes Dorothy, creator of the She Goes Wear workwear blog. We got together to talk all about statement style in the office, the perfect way to showcase stripes this season and her tips for getting through a whole day in heels.

Hi Dorothy, thanks so much for agreeing to be one of our Sunday Girls! Your blog is all about workwear style inspiration. How easy do you find balancing professional with style-conscious looks?

Thank so much for having me! I’m fortunate to work in an office that has a relaxed business dress code, which makes it a lot easier when it comes to dressing for work. I always like to look put-together and ready for anything the day throws at me, whether it’s a last minute client meeting, or dinner straight after work. I find the easiest way of doing this is by wearing classic workwear staples with a fashionable, on-trend twist. Oasis have completely nailed this concept with their workwear collections.

 Why did you decide to start a blog that focused on workwear?

I remember shopping one day for work clothes and feeling completely uninspired. I was stood in the middle of the shopping centre Googling “workwear ideas” and not having much luck. This was when the idea came to me to start a workwear blog, but I didn’t actually go through with it until a girl in the office said she loved my outfits at work and suggested I start a blog. I took it as a sign and created She Goes Wear.


Our spring/summer campaign is all about making a splash this summer. What is your favourite way to make a splash with your style?

I’m so excited about this campaign, mainly because of the beautiful colour palette. One of my new year’s resolutions  was to introduce more colour into my working wardrobe, and I’ve been having so much fun with it. I would say my favourite way to make a splash with my style is experimenting with new colours, such as lilac and yellow, which I can’t get enough of at the moment!

Stripes are a huge trend this season. How will you be wearing them?

Go big or go home’ will be my mantra when it comes to rocking stripes this season! I’ll either wear them head-to-toe, or mixed with another print for a playful, mismatched look.


What are your top tips for looking sleek, chic and fashionable at work on any budget?

I try to keep things quite minimal, as I’ve learnt over the years that less is more. Staple items such as a high-waisted pencil skirts or dresses will always look chic, and wrap dresses never go out of style. I like to buy these staple items in a print or colour that’s currently on trend, and the high street is where I shop, so I don’t have to spend a fortune each season.

You love wearing heels! Do you have any tips for getting through the day, pain-free, for heel-wearing newbies?

It’s true, I can’t concentrate in flats! To survive all day in heels, I wear a pair of black flats to and from the office, then change into my heels as soon as I get to my desk  I also find block heels are the most comfortable for walking around the office, as they provide more support for your ankles.

What key trends are you most looking forward to introducing into your new-season wardrobe?

It sounds totally cliche, but I can’t wait to wear lots of florals and pastel colours this spring/summer. I love ruffles too, and I’m looking forward to incorporating them into my office outfits.

What are your favourite pieces from our spring/summer collections – anything you can’t wait to get your hands on?

Talking about ruffles, I cannot wait to get my hands on the wrap dress with pretty ruffle detailing! Wrap dresses are my go-to style for the office, and I love how Oasis have given this one a modern twist.

Another favourite is the classic, grey pencil dress with the fishtail hem. It’s so chic!

It’s that time of year when we start to get holiday-fever! What are the top three essential pieces you MUST have in your suitcase?

I always bring a big beach bag that can double up as an airport bag to save room in my suitcase. Other essentials include a pair of nude block sandals (I wear the Oasis Jane sandals with everything!) and a big floppy hat to keep my face out of the sun.


What’s the best piece of style advice you’ve ever been given?

Less is more!

Are you ready to earn your style stripes this season? Shop Dorothy’s look over in New In now, or browse our spring/summer lookbook.

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