SAY HELLO TO SPRING

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Who best to ask about our SS15 campaign than the brains behind it? Director of Creative Tula and Head of Marketing and PR Jill stop talking sausage dogs and lead us through the garden gate…

We adore the idea of heading through the garden gate to an Oasis SS15 Springtime world (full of pretty dresses of course!), but here’s how it all started…

Jill: As fine purveyors of afternoon tea (or at least we like to have scones every now and again!), we thought it was only right to centre our SS15 collection around something we love.
Tula: And if that means having to sample a few cakes, it’s even more perfect! We settled on the idea of heading to a stately home, as they’re the perfect place to while away an afternoon.

Jill: Because when we’re not thinking up ideas for Oasis, we couldn’t think of a better place to be!
Tula: For me, it’s all about taking time to enjoy the little things, and appreciating the finer details you can miss when you’re busy with your everyday life.

Jill: A stately home is far away from work and home – and the perfect place to relax and just focus on your free time.
Tula: Imagine all the people who’ve lived there! I think we should swap with them for a day…

Jill: We should ask them to! I’d love to swan about the manor in the Evie dress – they’d be happy to swap that for skinny jeans and a commute, right?
Tula: Who wouldn’t? We want to be able to spend our day navigating a maze and trying fifty kinds of tea, so why not live a little vicariously through our campaign?

Jill: You bring the earl grey, I’ll provide triangle sandwiches – let’s have a desk party!
Tula: Sounds pretty perfect – now, to pick the perfect frock for the occasion..!

Here’s a sneaky shot of our team behind the scenes!

Looks like it’s up to you to get your bake on! Want to escape to the country with us? Don’t get lost in the maze, browse our new-in for SpringĀ here.

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One comment on “SAY HELLO TO SPRING
  1. Grace says:

    I’m so excited for this line to come in store!!

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  1. […] SS15 at Oasis is very much a British affair. Think loose-fit separates, classic stripes and the summer trouser … an Oasis summer. […]

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