Wild at Heart: A Q&A with Clive


Ever wondered how our collaborations come about? We grabbed a coffee with our Design Director, Clive Reeve and he spilled the beans on our latest collection with Nikki Tibbles Wild at Heart.

How did the collaboration with Wild at Heart come about?

We have always loved flowers at Oasis & have been long time admirers of Wild at Heart & their amazing floral displays, it seemed such a natural collaboration

With so many flowers to choose from, how did you decide on the blooms for the collection?

We chose Nikki’s favourite flower, the peony and this formed the basis of the pattern.


Can you tell us a little bit about the process, from initial ideas to the final pieces?

The print team spent a creative morning in the Wild at Heart store, photographing petals. They then re-worked these into bold photographic prints… so even if it’s cold outside spring will have sprung in Oasis.

How do you see the collection being worn this season?

I love the idea of some of the formal floral pieces being mixed back to the season’s sporty essentials, such as the navy side stripe trouser – giving it a casual contemporary feel.

Click here to explore the bouquet of pretty pieces in our brand new collaboration

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