BEHIND THE SCENES: SS14 PRESS DAY

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It may have been wet and miserable outside, but the sun was most definitely shining last week at our SS14 press day.

Tucked away in the streets of London,  our genius PR team worked their charm and transformed Soho’s Vinyl Factory into a suburban haven packed full of pretty gardens, whimsy bird houses and beautiful clothes.

The likes of Vogue, Elle and Glamour braved the rain to see our gorgeous offerings for SS14, not to mention try out our super-healthy living veg pots and mango smoothies. Snacks aside, the clothes spoke for themselves. From flat florals and tropical palms to marble effects and tribal motifs, SS14 is set to be packed full of pretty patterns, and judging by the feedback on the day – editors and bloggers alike were more than impressed.

But it’s back to the cold reality of winter for now. So let’s embrace the frosty weather, grab a hot chocolate (and a super-warm winter knit?) and stick together as we count down the days to summer 2014…


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