Making the Collection: The Enchanted Forest


Earlier this year, we teamed up with Tomorrow’s Talent, a platform which offers life-changing advice to young creatives in a competitive industry.  One of these talented creatives was illustrator Janine White, whose vision led to the wonderful woodland designs in our brand new Enchanted Forest collection.

Janine left university in 2010 with a degree in Surface Pattern Design but unfortunately struggled to find any work in this field during the recession. She enrolled on the Prince’s Trust Enterprise Programme to get help and advice to set-up her own part-time business (which involved laser cutting and engraving work for creative designers and companies). Soon after, Janine entered their Tomorrow’s Talent competition and her work was chosen as the winning design for Oasis. She began working with our in-house print team to develop her drawings so a collection could be put together featuring her work.

In terms of a brief, we told Janine we were interested in drawings with an ‘Enchanted Forest’ theme. So, how did she interpret that?

“To me, that cried out heavy flora and fauna themes with a hint of woodland birds and animals thrown into the mixture.  The collection features my fine pen drawings, mixing both black and white elements with bursts of colour.” Janine told us, “The prints featured in the collection are full of life and detail, so hopefully people will be able to look at the prints over and over again, yet always notice something different”


Janine’s initial design for the Prince’s Trust competition took around seven hours, but after she worked with our team and developed more drawing elements that could enhance the collection, it took around 40 hours working on the magical drawings alone.

There are so many different elements involved in each process with a multitude of different teams working alongside each other, all striving to create the perfect product.  The print team that I worked with were all so nice and were really encouraging.” Janine said,  “I was so excited to have the opportunity to work directly with the Oasis print team and observe how products are developed from initial concepts and ideas to the final, finished products that you see in high street stores”



As the collection launches, we couldn’t be more excited – but what’s next for Janine?

“The whole experience has also made me realise that drawing and surface design is my passion, so I am looking to move my business forward in that direction and follow what I originally set out to do when I left university.  As a result of the collaboration, I have decided to enrol on a further business course that will allow me to develop my business so that I can market my own home-wares and accessories whilst also providing a freelancing service for other companies.  I can’t thank the Prince’s Trust and Oasis enough for the time that they have both dedicated to this project and the opportunities that it has given me, and hope that they can collaborate again in the future.”




Like what you see? Shop The Enchanted Forest collection here

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